Category Archives: Pass dreams

Exploring the mystery of the universe the scientific focus of space exploration

  Space exploration has always been an important field of human exploration, which can not only help us better understand the origin and evolution of the universe, but also provide new breakthroughs for human scientific and technological development. The following are the scientific emphases of space exploration: 1. Interstellar exploration: Humans have been exploring interstellar space outside the solar system to understand the origin and evolution of the universe. At present, humans have launched a number of detectors, such as voyager 1 and No.2, Pioneer No.10, etc. They have detected interstellar space outside the solar system and sent back a lot of data. In the future, mankind will continue to launch more interstellar probes to understand the mysteries of the universe.with 机械化功能付费出名 For example, if it continues to develop, it will definitely become the benchmark of the industry and play an important role in leading the market. https://www.zhanmeng.net/

  

  2. Planetary exploration: Another important field of space exploration is planetary exploration. Humans have sent probes to many planets and satellites in the solar system, such as Mars probe, Venus probe and Jupiter probe, which have provided us with a lot of information about planets and satellites. In the future, mankind will continue to launch more planetary probes to gain a deeper understanding of the planets and satellites in the solar system.

  

  3. Solar physics: The sun is the center of the solar system, which has a great influence on the earth and other planets. Solar physics studies the activities and behaviors of the sun to understand its influence on the earth and other planets. At present, humans have sent many detectors to the sun, such as solar observation satellites and solar dynamics observation satellites, which have provided us with a lot of information about solar activities and behaviors.

  

  4. Space astronomy: Space exploration can also help us better understand the origin and evolution of the universe. Space telescopes can observe celestial bodies far away from the earth, such as galaxies, nebulae and stars, which provide us with a lot of cosmic information. At present, humans have launched several space telescopes, such as Hubble Space Telescope and Spitzer Space Telescope, which have provided us with a lot of cosmic information.

  

  In a word, space exploration is an important field of human exploration, which can help us better understand the origin and evolution of the universe and provide new breakthroughs for human scientific and technological development. In the future, mankind will continue to launch more detectors and space telescopes to gain a deeper understanding of the mysteries of the universe.

Overseas online celebrity Marketing How to Measure the ROI of KOL online celebrity Promotion

  When it comes to overseas online celebrity marketing, we all know that it refers to the promotion and marketing of products, services or brands by using KOL or online celebrity, which are influential and well-known overseas.After that, youtube¹Û¿´Ê±¼ä¹ºÂò Not afraid of the future, dare to fight and fight, and won applause again and again in the market. http://www.skyfans.top/

  

  Usually, these overseas online celebrity have a large number of fans and audiences on social media platforms, and can spread advertising information through their content and influence, thus helping brands or products gain exposure and recognition in the target market.

  

  And ROI means return on investment, and the specific calculation formula is ROI= (income-cost)/cost *100%.

  

  It is an index used to measure the effect of investment, which is usually used to evaluate the ratio between the income brought by investment and the input cost.

  

  In the field of marketing and advertising, ROI is used to evaluate the effect of advertising activities, marketing strategies or other investment behaviors. A high ROI means a high return on investment, while a low ROI means a low return on investment.

  

  The topic I want to talk to you today is the relationship between overseas online celebrity marketing and ROI. Do you think it is reasonable to measure the role of online celebrity promotion through ROI?

  

  Overseas online celebrity Marketing: How to Measure the ROI of KOL online celebrity Promotion?

  

  Image source: the idea of the worm

  

  First of all, throw out a question: Is it reasonable for new products to be marketed in online celebrity only by ROI?

  

  A new brand, a new product, has just launched the market, so it is naturally difficult to gain the trust of consumers. Therefore, most merchants will choose the way of off-site promotion, such as online celebrity marketing, deal promotion or PR draft, to promote the products and open up brand awareness.

  

  However, whether it is marketing in online celebrity or other promotion, businesses need to understand that it is difficult for a new product to be launched and the preliminary promotion cooperation in the early stage to immediately bring about sales transformation. It is a long but necessary way to go through a period of precipitation, lay a good foundation, let customers see it first, then get familiar with it, and then arouse their desire to buy.

  

  Some merchants will question why their new products have been marketed in online celebrity for several times, and why they haven’t tracked the transformation? Is the marketing strategy useless? This belongs to impatient can’t eat hot tofu.

  

  The transformation brought by marketing in online celebrity needs a certain amount of time and the accumulation of celebrities, so it is unfair to take ROI as a measure from the beginning.

  

  Overseas online celebrity Marketing: How to Measure the ROI of KOL online celebrity Promotion?

  

  Image source: the idea of the worm

  

  Then let’s take a look at several important indicators of overseas online celebrity marketing.

  

   exposure

  

  Exposure refers to the number of times this online celebrity marketing content is displayed on the Internet or on social platforms, which can measure the spread and influence of the content. Although many people saw this exposure, it doesn’t mean the actual amount of transformation and interaction, but it is still necessary to measure the role of online celebrity marketing content according to the conversion rate of the final store.

  

   Click rate

  

  After online celebrity marketing, merchants need to pay attention to the click-through rate of promotional content, shops and commodities. A high click-through rate usually means that consumers are recognized and interested in the promotional content. If the click-through rate is low, it means that the promotional content needs to be adjusted. The click-through rate measures the attractiveness of the promotional content to consumers.

  

   Interaction rate

  

  Interaction rate includes the ratio of comments, likes, forwarding and other behaviors to exposure. If the interaction rate is high, it means that the online celebrity marketing made by the merchants is successful. Otherwise, it needs to be adjusted to see if there is something wrong with the title or content and why it fails to attract the attention of consumers.

  

  ∠ Conversion rate

  

  This is the most intuitive and important indicator. From the conversion rate, we can see the proportion of users from browsing the promotion content to actually completing the expected actions (such as buying and subscribing), which is one of the most important indicators to evaluate the success of the promotion activities made by businesses and directly related to the return on promotion investment.

  

  Overseas online celebrity Marketing: How to Measure the ROI of KOL online celebrity Promotion?

  

  Image source: the idea of the worm

  

  As a merchant, how to optimize the marketing strategy of online celebrity?

  

  To do overseas marketing in online celebrity, we should be results-oriented and clearly know what we want to achieve, so as to formulate detailed and effective strategies to implement.

  

  (1) clear marketing objectives in online celebrity.

  

  No matter what kind of products you are making, as a merchant, you must first make clear the target audience and the budget, so that it is convenient for merchants to make correct and reasonable presuppositions on online celebrity’s marketing strategy.

  

  If you find that your strategy doesn’t work in the early stage, it may be a mistake in a certain link. At this time, don’t rush to move on to the next step, review it from the first step, redefine the goal and development plan, and then implement it.

  

   online celebrity and brand tonality should be highly consistent.

  

  After making a preliminary budget, we should look for online celebrity, which is highly consistent with its own brand tonality, to cooperate. Note that if you want to achieve the best marketing effect, it is more important to have a high degree of tonality.

  

  For example, if you do make-up, it’s best to cooperate with a KOL who is a big fan, is very professional in beauty, and has a certain right to speak, which can achieve twice the result with half the effort. On the other hand, if we simply find a fashion field, online celebrity, who is engaged in both wearing and beauty, will cooperate, and the effect will naturally not be as good as the first one.

  

  In addition, the choice of social platform is also very important.

  

  Different types of products are suitable for different platforms. For example, products suitable for graphic marketing can be promoted on social media such as Instagram, which is not suitable for video sites such as YouTube. Therefore, it is not that the platform with greater traffic is better, or you should choose according to your needs.

  

  Overseas online celebrity Marketing: How to Measure the ROI of KOL online celebrity Promotion?

  

  Image source: the idea of the worm

  

  Online celebrity marketing, to put it bluntly, means that you hope that your store can make a profit through this activity, and you can continue to operate and attract more customers. Therefore, after doing online celebrity marketing, every seller will want to know which KOL behaviors are effective and promote customers to spend in the store, which involves the calculation of ROI.

  

  This is the calculation method of online celebrity marketing ROI: ROI= (revenue-online celebrity marketing cost)/online celebrity marketing cost.

  

  Some people here may ask, what kind of ROI is a good return on investment? Normally, if the ratio of 5: 1 can be reached, it will be the most perfect, that is, I spent $1 on activities and finally generated a return of $5. According to this ratio, the most perfect return on investment can be achieved.

  

  However, at the beginning of marketing in online celebrity, it is best not to calculate ROI for the purpose of transformation, and the result will only break your heart, for the reasons mentioned above.

  

  Is it meaningless to calculate the ROI of online celebrity marketing?

  

  That’s not true. Only after the promotion and marketing activities have been carried out for a certain period of time, the whole data will be re-calculated. Only in this way can we more accurately draw a conclusion whether the return on investment of online celebrity marketing is high or not, and whether it is worth continuing.

  

  Here are some successful marketing cases in online celebrity:

  

  When Huawei launched its new smart phone, it cooperated with red-hot bloggers with more than 80 million fans, and used the tag of #HuaweiChallenge# to participate in the activity, which won more than 10 million interactions. Driven by the activity, the sales of the new mobile phone increased by 25% within one month after its release.

  

  Lululemon, as a famous American sports brand, has cooperated with Fitness online celebrity for a long time, and the amount of praise and comments of the cooperation content is obviously higher than that of ordinary daily content, and the interaction rate is greatly improved.

  

  Generally speaking, overseas online celebrity marketing is a very important link for cross-border e-commerce, but the release of new products can’t just look at the ROI promoted by online celebrity, because the transformation brought by online celebrity promotion will take a long time, even several months or more, so sellers who are engaged in online celebrity marketing must be patient.

Egyptian President Sisi_ EU agrees to provide 7.4 billion euros in financial support

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Cairo, March 18 (Reporters Zhang Jian and Yao Bing) Egyptian President Sisi said on the 17th that the European Union agreed to provide Egypt with a financial support package of approximately 7.4 billion euros on the same day to boost the Egyptian economy.

Sisi announced the plan at a joint press conference with visiting European Commission President Von der Leyen and other senior EU officials. He said that the financial package mainly involves three aspects of the Egyptian economy, namely preferential financing, investment guarantees, and technical support for the implementation of bilateral cooperation projects.

We discussed naming energy as a key area of cooperation, especially the interconnection of natural gas and electricity. Sisi said that the two sides have agreed to cooperate in green hydrogen production.

According to a statement issued by the Egyptian Presidential Palace, Egypt and the European Union are also preparing to hold a joint investment meeting in the second half of 2024, welcoming more European participation in developing the Egyptian market.

Latest_ The EU is about to take action against Russia_s frozen assets

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According to a Reuters report on March 18, the EU’s High Representative for Foreign Affairs and Security Policy Josep Borrelli said on the 18th that foreign ministers of EU member states strongly support using the proceeds of Russian frozen assets to help Ukraine.

Reported that after a meeting with foreign ministers of EU member states in Brussels, Borelli said: I am not saying that everyone agreed, but there is a strong consensus to make this decision.

According to Bloomberg News reported on the 18th, the European Union is ready to legislate to transfer profits generated by frozen Russian sovereign assets to Ukraine as early as July this year.

Reported that the proposal requires the support of all EU member states and will impose a windfall tax on profits from frozen assets. The EU plans to use the resulting funds are estimated to be about 3 billion euros a year to supply weapons to Ukraine and promote Ukraine’s defense industry.

According to reports, about 260 billion euros of assets of the Russian Central Bank have been frozen by the G7, the European Union and Australia. Most of the frozen assets are securities and cash, of which more than two-thirds are frozen in the EU.

The report pointed out that this funding has become particularly critical as Ukraine faces an ammunition shortage problem and the approximately US$60 billion in aid planned by the United States still cannot be passed by Congress. (Compiled by Hu Xue)

_Insufficient aid fighter jets__ Zelensky issued a _severe warning_ to allies

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According to a report by Newsweek on July 15, Ukraine President Zelensky issued a severe warning on the insufficient aid provided by allies to Ukraine for F-16 fighter jets. He said the number of F-16 fighter jets Ukraine received from allies this year was not enough to fight Russia.

Zelensky said at a press conference held in Kiev on the 15th: The decision to hand over F-16 fighter jets to Ukraine is strategic, but their number is not strategic.

U.S. Secretary of State Blinken said last week that Ukraine’s NATO allies have begun handing over U.S. -made F-16 fighter jets to Ukraine and announced that the fighters will fly over Ukraine this summer to ensure Ukraine can continue to effectively defend against Russia.

Reported that Denmark, Norway, the Netherlands and Belgium have promised to provide a total of more than 60 fighter jets to Ukraine this summer. However, Bloomberg News quoted unnamed sources as saying on July 12 that Ukraine may receive far less fighter jets this year than expected to receive only 6 this summer, and may receive 20 by the end of the year.

Zelensky told reporters: I can’t say now how many such aircraft (we) will have. But their numbers are not enough. They will certainly strengthen us, but whether these aircraft are comparable to the Russian aviation fleet is not enough. Do we expect more? Of course!

The report mentioned that on May 29, after Belgium promised to deliver the first batch of F-16 fighter jets to Ukraine this year, Russian Foreign Minister Lavrov issued a warning to the West. (Compiled by Long Jun)

Take you to explore the sea of stars interesting and easy-to-understand space knowledge

  Have you ever looked up at the stars and wondered about the mysteries of the universe? There are countless unknowns and surprises in the vast universe. Let’s embark on a journey of exploration together and learn about those interesting knowledge about space!pass 机械化功能付费出名 It can be seen from the present situation that the market prospect is relatively broad, which is conducive to our reference and investment. https://www.zhanmeng.net/

  

  1. What color is the sunset on Mars?

  

  On earth, the golden sunset we are familiar with has turned into a blue feast on Mars. This is because the atmosphere of Mars is thin and rich in dust. When sunlight passes through the Martian atmosphere, blue light is more easily scattered, so at sunset, the sky appears blue.

  

  2. How do astronauts weigh themselves in space?

  

  In the weightless environment, traditional weighing scale can’t work. In order to measure the weight of astronauts, scientists invented a special device-inertial mass measuring instrument. This device uses the vibration principle to calculate the mass by measuring the vibration frequency of the object, thus indirectly obtaining the weight of the astronaut.

  

  3. How cold is the coldest place in space?

  

  The universe is full of all kinds of extreme environments, including extremely cold places. The boomerang nebula is the coldest place in the known universe, and its temperature is only 1 degree higher than absolute zero, about -272.15 degrees Celsius. At this temperature, almost all substances stop moving.

  

  4. What is a black hole?

  

  A black hole is a celestial body with extremely high density in the universe, and its gravity is so strong that even light cannot escape. When a star collapses to the extreme, it may form a black hole. Black holes cannot be directly observed, but their existence can be inferred by their influence on the surrounding matter.

  

  5. How do astronauts sleep in space?

  

  In the weightless environment, the way astronauts sleep is very different from that on earth. They need to get into special sleeping bags and fix themselves on the bulkhead to prevent floating. Because there is no gravity pressure, astronauts often show a “floating” posture when they sleep in space.

  

  6. How fast is the International Space Station?

  

  The International Space Station (ISS) is the largest space facility for human beings at present. It flies around the earth at a speed of about 28,000 kilometers per hour. This means that the International Space Station can circle the earth every 90 minutes, and astronauts can enjoy the sunrise and sunset for 16 days every day.

  

  7. Is there any sound in space?

  

  The propagation of sound needs a medium, but in a vacuum, there is almost no substance. Therefore, there is silence in space. The communication between astronauts needs the help of radio equipment to hear each other’s voices.

  

  8. Why do the stars twinkle?

  

  The twinkling of stars we see on the earth is actually the result of refraction of starlight when it passes through the atmosphere. Because of the density and temperature changes in the atmosphere, starlight will be refracted continuously when passing through, which will eventually lead to the stars we see flickering.

  

  9. What is the significance of human exploration of space?

  

  Exploring space is human’s curiosity and pursuit of the unknown world. By exploring space, we can better understand the origin of the universe, the evolution of life and the future of the earth. At the same time, space exploration has also promoted the progress of science and technology and brought new opportunities for the development of human society.

  

  10. How to participate in space exploration?

  

  Are you also full of longing for space? Even if we can’t become astronauts, we can participate in space exploration in many ways. Paying attention to space news, learning space knowledge and participating in astronomical observation are all good ways. Let’s look up at the stars and explore the mysteries of the universe!

Analysis of the reasons for Rolex watches’ fast running and scientific treatment methods

  In daily life, it is not uncommon for Rolex watches to go fast occasionally as a high-precision timing tool. In the face of this problem, do you feel confused and a little uneasy? Don’t worry, let the watchmaker take you to find out today, and understand the reasons and solutions for Rolex watches to go fast.In view of the actual needs of society, sbga439 We need to change some original problems to better serve the society and benefit people. https://finewatchcare.com/collections/seiko-watch-protection-films

  

  The reason why Rolex watches go fast

  

  1. Temperature change: The influence of temperature on mechanical watches cannot be ignored. Under extreme temperature (such as overheating or supercooling), the metal parts inside the movement will expand or contract, resulting in travel time error. Especially in hot summer or cold winter, this effect is particularly obvious.

  

  2. Magnetic interference: Electromagnetic fields are everywhere in modern life, such as the magnetic fields of mobile phones, computers, televisions and other electronic devices may have an impact on Rolex watches. Long-term exposure to a strong magnetic field will magnetize the magnet parts inside the watch, which will lead to acceleration or deceleration.

  

  3. Daily habits: The wearer’s hand movements, wrist posture and living habits will also affect the accuracy of the watch. For example, during strenuous exercise, the shaking of the arm may cause extra pressure or vibration to the movement.

  

  4. Improper maintenance: Regular maintenance and cleaning are very important to maintain the accuracy of Rolex watches. If it is not maintained or cleaned for a long time (especially waterproof performance inspection), the accumulation of dust, dirt and moisture may affect the normal operation of the movement.

  

  How to deal with the fast running of watches

  

  1. Avoid extreme temperatures: Try to avoid exposing Rolex watches to extreme temperatures. You can choose to wear a watch made of materials with better temperature resistance when you go out.

  

  2. Stay away from electromagnetic field: reduce the chance of contact with strong magnetic field. For example, keep a certain distance when using electronic devices, and avoid placing devices such as mobile phones directly near your wrists.

  

  3. Adjust the wearing habits: moderately reduce strenuous exercise and activities with big arm shaking, so as to reduce the pressure and vibration on the watch movement.

  

  4. Regular maintenance: professional maintenance and cleaning service shall be conducted at least once a year. This includes checking waterproof performance, adjusting movement parts, replacing wearing parts, etc., to ensure that the watch is in the best condition.

  

  5. Professional testing and calibration: If you find that the watch continues to run fast or other abnormal conditions, please send it to a professional maintenance center for testing and calibration in time. Professional technicians will carefully check the movement with precision instruments and make adjustments or replace parts as needed.

  

  Through the above methods, you can not only effectively solve the problem of fast running of Rolex watches, but also prolong their service life and ensure the accuracy of timing. Remember, “time is precious”, maintain your love watch reasonably and make it a right-hand man in your life!

  

  The last tip-while enjoying accurate timing, please don’t forget to appreciate every moment!

Cultural Integration and Market Win-Win Symbols and Symbolic Strategies in Brand Overseas Promotion

  In today’s globalization, brand overseas promotion is no longer just the output of products, but also a kind of cultural exchange and integration. How a brand can integrate into local culture while maintaining its own characteristics has become the key to the success of its overseas expansion. In this paper, Nox Juxing will analyze with you how brands use symbols and symbols with local cultural characteristics to promote overseas, so as to better integrate into the local market and enhance brand recognition and memory.As an important brand soul of the company, tiktokÔø·Û Has outstanding performance, through the market test, still has a strong development trend. http://www.skyfans.top/

  

  First, understand the local culture and find common ground.

  

  Before overseas promotion, brands need to deeply understand the cultural background, values and consumption habits of the target market. By finding common ground between cultures, brands can more easily resonate with local consumers and draw closer to each other. For example, some brands design advertising and marketing activities that meet the psychological needs of local consumers by discovering the consensus of values such as family, friendship and health in different cultures.

  

  Second, the use of local cultural symbols to enhance brand recognition

  

  Local cultural symbols are an important tool for brands to integrate into the local market. Brands can enhance brand recognition by using local cultural symbols, such as traditional patterns, landmark buildings and holiday customs. This application can not only make the brand easier to be recognized and remembered by local consumers, but also make the brand closely related to local culture and enhance the brand image.

  

  Colors and patterns: Colors and patterns are common symbols in culture and have rich cultural connotations. Brands can choose to use colors and patterns that local culture likes in product packaging and advertising, so as to arouse the resonance of local consumers.

  

  Festivals and traditional activities: Festivals and traditional activities in different cultures are also important opportunities for brand promotion. Brands can hold promotional activities or launch special customized products with the help of local festivals to establish emotional ties with local consumers.

  

  Clever use of cultural symbols: A brand can enhance its brand image by embedding local cultural symbols. This kind of application does not have to be directly expressed in products, but also in brand stories, promotional videos and so on.

  

  Third, with the help of symbolic meaning, deepen the brand connotation

  

  Symbol is a symbolic symbol or sign, which can represent a specific concept, value or quality, and is one of the important ways of cultural expression. In overseas promotion, brands can use the symbolic meaning in local culture to deepen brand connotation, convey brand value and enhance brand recognition and loyalty.

  

  Brand logo and logo: Brand logo is one of the most intuitive symbols of the brand, and its design and image can often stimulate consumers’ emotional identification with the brand subconsciously. In overseas promotion, brands can fine-tune or partially change the logo to adapt to the aesthetic habits and cultural background of local audiences.

  

  Brand image and spokesperson: Brand image and spokesperson are one of the important symbols of the brand, which can convey the brand image and values intuitively. In overseas promotion, choosing to cooperate with local celebrities or stars can better enhance the brand’s popularity and reputation.

  

  Brand story and inheritance: brand story is an important part of brand culture, which can deeply convey the core values and ideas of the brand. In overseas promotion, brands can combine their own inheritance and historical stories with local culture to establish emotional ties with local consumers.

  

  Fourth, localization strategy to create a unique brand image

  

  Localization strategy is an important means of brand overseas promotion. Brands can be localized according to the characteristics of the local market to better meet the needs of local consumers. In the process of localization, brands can use local cultural symbols and symbolic meanings to create a unique brand image. This unique brand image can not only make the brand stand out in the fierce competition market, but also enhance the emotional connection between the brand and local consumers.

  

  Five, continuous communication and interaction, deepen brand awareness

  

  In the process of brand overseas promotion, continuous communication and interaction are essential. Brands need to keep close contact with consumers in the target market, understand their needs and feedback, so as to adjust their promotion strategies in time. At the same time, brands can also interact with local consumers through various channels, such as social media and offline activities, so as to deepen brand awareness and enhance brand image.

  

  tag

  

  In overseas promotion, the use of cultural symbols and symbols by brands is a strategy that needs careful consideration and flexible application. By deeply understanding the cultural characteristics of the target market and consumer demand, brands can make more effective use of cultural symbols and symbols, achieve emotional resonance with local consumers, and enhance brand recognition and market share.

Greek PM criticizes new North Macedonia president_s name formulation in his inaugural speech

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Athens, May 13 (Reporter Chen Gang) Greek Prime Minister Mitsotakis criticized on the 13th that the new President of North Macedonia Davkova’s use of Macedonia when mentioning the name of the country in his inaugural speech was inconsistent with the previous agreement reached between the two countries.

North Macedonia President-elect Davkova was sworn in on the 12th. In her inaugural speech, she used Macedonia when referring to her country’s name, causing Greek Foreign Minister Jera Petritis to leave the table on the spot.

Mizotakis said North Macedonia’s new president’s call of his name was unacceptable, violating the agreement between the two countries.

The Office of the President of North Macedonia later issued a statement saying that Davkova insisted that she had the right to use the name of Macedonia and believed that her practice was in line with European values and principles.

European Commission President Von der Leyen and European Council President Michel successively issued articles on social media pointing out Davkova’s actions were inappropriate. Von der Leyen said on social media: If North Macedonia wants to successfully join the EU, the most important thing is to continue on the path of reform and fully respect binding agreements.

Macedonia became independent from Yugoslavia in 1991 and established its constitutional name as the Republic of Macedonia. Greece believes that this name implies that it has territorial and cultural heritage requirements for the Greek province of Macedonia. Due to a name dispute, Greece, a member of the European Union and NATO, opposes the Republic of Macedonia’s accession to the European Union and NATO.

After years of mediation negotiations, the two countries reached an agreement in June 2018 to change Macedonia’s name to the Republic of North Macedonia as a condition for Greece to agree to its accession to the European Union and NATO. In January 2019, the two parliaments successively approved the agreement. In February 2019, Macedonia officially changed its name to the Republic of North Macedonia.

The most expensive hair in the world_more than 200_000 yuan is regarded as a symbol of prestige

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Webb Auction House, which is in charge of the auction, said that a feather of the long-extinct new Zealand gray butterfly bird (H) set a record price of 46521 new Zealand dollars (about 205874 yuan), making it the most expensive feather ever in the world.

H was last confirmed to be seen in the early 20th century, and its feathers previously sold for as much as 8400 new Zealand dollars (approximately 37173 yuan).

As a member of the wybird family, H was cherished by many and ultimately proved fatal to the species.

For Maori, the bird’s feathers are a symbol of lofty status, and its unique white feathers are used for ceremonial headdresses. Only those in the main ranks are allowed to wear H feathers on their hair, or entire skins on their ears, according to the new Zealand Museum.

The auction house said the feathers were often exchanged for other valuables or given as gifts to show friendship and respect.

European new Zealand people have also begun to regard H as a symbol of prestige. According to the museum, they use the animal’s feathers as fashion accessories and install padded H’s as decoration in wealthy homes.

The museum explained that in the 19th century, Maori and European hunters killed the bird in large numbers and sold its skin to collectors and fashion merchants.

According to reports, in 1901, the Duke and Duchess of York were photographed wearing H feathers in their hats while traveling in new Zealand, and the bird’s deadly popularity further increased.

People are a little crazy, everyone wants an H feather.

In the early 20th century, scientists tried to protect the remaining H, but failed. According to the museum, the government planned to transport the birds to offshore islands, but those who collected the birds sold them as dead specimens, adding that it was more valuable than keeping them alive.

The auction house said all potential buyers must provide a permit from the new Zealand Department of Culture and Heritage before Monday’s auction. As an important national item, feathers can only be purchased by registered collectors and cannot be exported without permission from the Ministry of Health. (Reporter Wang Yuehang)